B2B
Left Turn Strategy
FULL RE-BRAND AND WEBSITE CONTENT
As this agency grew, their public-facing identity needed to grow, too. I conceptualized and storyboarded their branding, as well as provided visual direction and recommendations.
WEBSITE: https://leftturnstrategy.com/
Jane Shantz Consulting
MONTHLY BLOG AND CONTENT WRITING
Jane had a lot to say, but no time to say it. I would provide a month of content for LinkedIn and Instagram for block approval, and her visual team would shoot and source assets.
WEBSITE:
https://www.linkedin.com/in/jane-shantz-1994308/
https://www.instagram.com/jane_shantz/
Propel Natural Brands
BRAND STRATEGY AND WEBSITE COPY
To launch a new natural food brokerage, I worked with stakeholders to create a tone for their site along with a full site deliverable for content and copy.
WEBSITE: http://propelbrands.ca/
Collective IQ
BRANDING AND COPYWRITING
Bringing this unique business model to life was an exercise in bringing the president’s vision to life through visuals and copy. Long, narrative-style web copy that engaged a B2B audience and provided detailed information to understand the opportunity.
WEBSITE: https://www.coiq.com/
Rogers for Business
COPYWRITING AND DIRECTION
In the depths of Covid lock downs, I wrote then co-directed a :60 from Toronto at a shoot in New Brunswick. I also wrote print, social, email, web, programmatic and cut downs in this campaign.
Smith School of Business
CONCEPTUAL AND COPYWRITING
Responsible to engage c-suite business leaders, Smith School of Business is a lesser-known name for the Queen’s business school. By using geo- and time-targeted media, we helped bring awareness to the resources available to business decision makers.