Not For Profit

 
 
 

PFLAG

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My relationship with PFLAG from a professional standpoint is a deep one. I had entered and won the National Advertising Competition (a trip to Cannes) with a similar campaign to what you see here. This began a great relationship with PFLAG who quickly became the agencies only not for profit client. We then brought the hypothetical campaign to life with a huge splash using famous directors and real people to tell authentic stories.

 
 

WWF

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WWF was a long-standing client of FCBs. During that time I had the opportunity to work on many valuable initiatives. The one which was the most innovative at the time was for Sweater Day. We asked people to sport ugly sweaters and turn their heat down to turn up how much we care about the planet. This was a fully from-scratch project that integrated every media imaginable - including sweater cozies around town.

 
 

Catalyst

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While working diligently to promote women in the workforce, Catalyst has another powerful mandate: to make the C-Suite more diverse. I had the opportunity to share my time with this cause through creating videos aired at their fundraising dinners throughout the year to inspire attendees to make change, and help support the cause.

 
 

Canadian Centre for Substance Abuse

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This content-rich website was designed to teach youth about drugs in an impactful way. This was a leading-edge web experience at the time and included deep and custom 3D graphics.