D2C

Rest Duvet

BRANDING, COPYWRITING, CREATIVE STRATEGY

This Hong Kong business wanted to sell in North America, but needed help with their voice, look and tagline. By creating a brand document and hub, they are able to lift approved copy for any use. I also created their tagline and supported their UX design.

WEBSITE: https://www.restduvet.com/

Appliance Answers

COPYWRITING

This content-rich hub for Whirlpool Corporation is essentially unbranded help for appliance owners, regardless of brand.

WEBSITE: https://www.applianceanswers.ca

Whirlpool Corporation

COPYWRITING

Whirlpool, KitchenAid, JennAir, Amana all have their own brand. I create ongoing CRM campaigns for each, ensuring the integrity of their individual brand and tone come across clearly, while adhering to campaign guidelines.