CPG
Love Child
ADVERTORIAL
Through Rogers, I worked on long-form print for Love Child food. By tapping into parenting insights and showcasing the product benefits, I created a series of entertaining ads within Rogers publications. This also led to future advertorials for Telus, Samsung, Grant Thornton, Sunlife and Fairlife.
Ziploc
COPYWRITING AND CONTENT CREATION
I was fortunate enough to work on a wide range of SC Johnson projects. But the most unique opportunity came with Ziploc. From positioning Ziploc as a recipe brand, to creating 101 different ways to use Ziploc products in unexpected ways, this truly was a creative opportunity and provided a great container for some interesting work.
Coors Light
COPYWRITING
As the digital ACD on Coors Light, I was able to work on integrated campaigns such as this early web content series we tacked onto a TV shoot to optimize budgets. I created copy and big ideas for their annual promotions, in-pack swag and social content.
Moosehead Breweries
DIRECT MAIL COPYWRITING
Primarily wrote for loyalty-oriented DM campaigns for the Eastern Provinces to reward and award loyal drinkers with quarterly gifts, offers, coupons, tickets and more.
Upfield
DIGITAL COPYWRITER
As part of the pitch team, I helped showcase how copywriting can be done with one resources, across many brands. My ongoing CRM work includes Country Crock USA, Becel Canada, I Can’t Believe It’s Not Butter! USA and Violife Canada and USA.