Financial
TD Bank
COPYWRITING
I have worked on TD Bank at several agencies throughout my career. This has ranged from award-winning OOH, to award-winning digital campaigns. I have written long copy, compliance DM documents and CRM for their card products, insurance products, advice-based products and more.
RBC
CREATIVE DIRECTION AND COPYWRITING
RBC’s in-house Products and Strategy wanted a showcase piece to share internally and externally. I created an overall look and feel, wrote the content based on stakeholder interviews and co-planned the rollout of the site with a lean internal team.
WEBSITE: https://products-and-strategy.rbcwealthmanagement.com/
CIBC
COPYWRITING
Responsible for brand launches, product launches and ongoing services communications. In-branch, ATM video, CRM, programmatic, partner communications, print, internal video communications and more.