Pet & Health Care

Health Solutions by Shoppers Drug Mart

COPYWRITING

Responsible for giving benefits a voice and ensuring that the B2B, B2C and B2B2C audiences all understood their path, their benefits and their resources.

WEBSITE:
https://www.morewaystobenefit.ca/en
https://www.morewaystobenefit.ca/en/drugplan

The Ottawa Hospital

COPYWRITING

This campaign included web, web video, print, OOH and in-hospital assets. I used stories from patients, physicians and families to share how impactful TOH is on lives, and how every dollar from valued donors makes a difference.

Sobeys

CREATIVE DIRECTION AND COPYWRITING

From pharmacy campaigns, to baby campaigns to pet campaigns, I write for Sobeys in-store and digital assets across all banners including Lawtons Drug, Thrifty Foods, Freshco, Safeway and Foodmart.

WEBSITE: https://www.sobeys.com/en/

Merck

COPYWRITING

Specifically for their paraciticide line, I create vet and owner communications that promote seasonal product information, news and offers. DM, digital, conference and educational collateral.