Oil & Gas / Automotive

Ford

COPYWRITING

Responsible for CRM communications across the owner’s lifecycle with the goal of increasing an owner’s LTV and promoting offers personalized to their needs…and dreams. This included writing for Jaguar and Land Rover.

Husky Fuels

CREATIVE DIRECTION

Responsible for all loyalty communications for Husky Fuels including incentives, offers and sweeps. This was a B2B and B2C client that provided engaging offers and content to long-haul and fleet drivers.