Cannabis

The Sense and Purpose website loaded on a phone, a laptop and a desktop computer.

Sense and Purpose/Wovven

WEBSITE COPY, PROMOTIONAL MATERIALS, BRANDING

Breaking into the Cannabis landscape is challenging. Making sure you have a unique offering and tone of voice will help. By creating a copy strategy around day parts, I helped this brand appeal to bud tenders and supported their product launch across Canada.

WEBSITE: https://www.senseandpurpose.ca

The Humble and Fume website loaded on a phone, a desktop computer and a laptop.

humble+fume

WEB COPY

This cannabis broker needed a clear and concise way to explain their offering and its benefits.

WEBSITE: https://humbleandfume.com/solutions/

Canopy Growth

BRANDING, COPY, CREATIVE DIRECTION

As co-creative director for the Canopy Growth CBD business across North America, I was responsible for naming, branding, taglines, campaign big idea, execution and tone of voice exploration for all markets including Canada, USA and Mexico.