Loyalty
Aeroplan
CREATIVE DIRECTION
As in-house creative director for Aeroplan (now known as Air Canada) at Aimia Loyalty Inc., I led a team of 27 in creation of new digital brand standards, as well as ongoing member and partner communications.
Hard Rock
COPYWRITING
Full launch communications, including migration from old programs, rollout to strategic USA markets, new mobile app, new rollout web experience by region including personalization, and marketing tool kits to be leveraged at properties across the globe.